{"id":2258,"date":"2024-04-29T14:45:38","date_gmt":"2024-04-29T12:45:38","guid":{"rendered":"https:\/\/klienci.scepter.agency\/alfa\/?p=2258"},"modified":"2024-06-10T08:11:46","modified_gmt":"2024-06-10T06:11:46","slug":"zmieniamy-nasze-logo","status":"publish","type":"post","link":"https:\/\/klienci.scepter.agency\/alfa\/zmieniamy-nasze-logo\/","title":{"rendered":"Zmieniamy nasze logo"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Rok 2024r. to 10 lecie dzia\u0142alno\u015bci ALFABRAM, z tej okazji r\u00f3wnie\u017c od\u015bwie\u017camy nasze logo, stron\u0119 i materia\u0142y reklamowe. Nowa wersja logo zosta\u0142a zaprojektowana wed\u0142ug obecnych trend\u00f3w, poprawi\u0142a te\u017c czytelno\u015b\u0107 i rozpoznawalno\u015b\u0107.<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/logo-brandbook-1024x720.png\" alt=\"\" class=\"wp-image-2268 size-full\" srcset=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/logo-brandbook-1024x720.png 1024w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/logo-brandbook-300x211.png 300w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/logo-brandbook-768x540.png 768w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/logo-brandbook.png 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:54% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"784\" height=\"800\" src=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/nowe-i-stare-logo.jpg\" alt=\"\" class=\"wp-image-2259 size-full\" srcset=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/nowe-i-stare-logo.jpg 784w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/nowe-i-stare-logo-294x300.jpg 294w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/04\/nowe-i-stare-logo-768x784.jpg 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Stare logo zacz\u0119\u0142o mie\u0107 pewne ograniczenia zwi\u0105zane z komunikacj\u0105 i nie oddawa\u0142o w pe\u0142ni najlepszych cech marki. Zdecydowali\u015bmy si\u0119 na kompleksow\u0105 <strong>zmian\u0119 identyfikacji wizualnej marki<\/strong> <strong>ALFABRAM <\/strong>i jego od\u015bwie\u017cenie.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nowe logo jest mocne, <strong>bardziej charakterystyczne<\/strong> i lepiej oddaje cechy marki jak stabilno\u015b\u0107, profesjonalizm i jako\u015b\u0107. Zmieni\u0142a si\u0119 te\u017c typografia, kt\u00f3ra b\u0119dzie od tej spory sp\u00f3jna z logo, stron\u0105 internetow\u0105 i materia\u0142ami identyfikacyjnymi marki. Przy projektowaniu nowego <strong>logo <\/strong>zdecydowano si\u0119 na nawi\u0105zanie kolorystyczne do poprzedniego logo, natomiast kolor pomara\u0144czowy w nowej wersji sygnetu logo z innym odcieniem <strong>nadaje <\/strong>teraz <strong>wi\u0119kszej dynamiki<\/strong> ca\u0142o\u015bci kompozycji.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Przemy\u015blana struktura ale i nieoczywisty sygnet (symbol graficzny) w pewien spos\u00f3b nawi\u0105zuj\u0105cy do starszego logo dodaje ciekawego, dynamicznego akcentu. Mocniejsza typografia i przemy\u015blana konstrukcja pozwala si\u0119 lepiej wyr\u00f3\u017cni\u0107 nie tylko na tle du\u017cej lokalnej konkurencji ale r\u00f3wnie\u017c i szerzej w bran\u017cy ogrodzeniowej co r\u00f3wnie\u017c pomo\u017ce w strategii dalszego rozwoju firmy.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Przygotowali\u015bmy r\u00f3wnie\u017c now\u0105 stron\u0119 internetow\u0105 ALFABRAM<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Tak wygl\u0105da\u0142 poprzednia strona:<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/06\/stara-strona-alfabram-1-1024x556.png\" alt=\"\" class=\"wp-image-2569 size-full\" srcset=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/06\/stara-strona-alfabram-1-1024x556.png 1024w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/06\/stara-strona-alfabram-1-300x163.png 300w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/06\/stara-strona-alfabram-1-768x417.png 768w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/06\/stara-strona-alfabram-1-1536x834.png 1536w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/06\/stara-strona-alfabram-1.png 1642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#191818\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/05\/Desktop_v2-1024x768.png\" alt=\"\" class=\"wp-image-2310 size-full\" srcset=\"https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/05\/Desktop_v2-1024x768.png 1024w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/05\/Desktop_v2-300x225.png 300w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/05\/Desktop_v2-768x576.png 768w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/05\/Desktop_v2-1536x1152.png 1536w, https:\/\/klienci.scepter.agency\/alfa\/wp-content\/uploads\/2024\/05\/Desktop_v2-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-495b1c3daaae557e40018f568a62a92f\">Nowa strona internetowa ALFABRAM, czyli ta na kt\u00f3rej obecnie si\u0119 znajdujesz.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f0b4f229d84c2d67e28dc8e500646530 wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Zmiany dotycz\u0105 te\u017c naszych pozosta\u0142ych materia\u0142\u00f3w identyfikacyjnych marki (corporate identity) a tak\u017ce oznakowania produkt\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rok 2024r. to 10 lecie dzia\u0142alno\u015bci ALFABRAM, z tej okazji r\u00f3wnie\u017c od\u015bwie\u017camy nasze logo, stron\u0119 i materia\u0142y reklamowe. Nowa wersja logo zosta\u0142a zaprojektowana wed\u0142ug obecnych trend\u00f3w, poprawi\u0142a te\u017c czytelno\u015b\u0107 i rozpoznawalno\u015b\u0107. Przygotowali\u015bmy r\u00f3wnie\u017c now\u0105 stron\u0119 internetow\u0105 ALFABRAM Tak wygl\u0105da\u0142 poprzednia strona: Zmiany dotycz\u0105 te\u017c naszych pozosta\u0142ych materia\u0142\u00f3w identyfikacyjnych marki (corporate identity) a tak\u017ce oznakowania produkt\u00f3w.<\/p>\n","protected":false},"author":1,"featured_media":2492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zmieniamy nasze logo - ALFABRAM<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zmieniamy nasze logo - ALFABRAM\" \/>\n<meta property=\"og:description\" content=\"Rok 2024r. to 10 lecie dzia\u0142alno\u015bci ALFABRAM, z tej okazji r\u00f3wnie\u017c od\u015bwie\u017camy nasze logo, stron\u0119 i materia\u0142y reklamowe. 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